There has been a lot of chatter about what is wrong with movies today. So I thought I would make a list.
1 - Hollywood seems to hate adults. Most of the movies made for gigantic budgets today are for the 14-25 age range. If you are over 30 stay the fuck at home - is basically what they are saying. Which is not really true, there are a handful of films throughout the year that are aimed at adults. The article above makes an interesting point about baby boomers who are the most film educated generation and would probably turn out in droves if there was a little more variety in the theater samplings.
A theater owner argued that why would I program a movie for adult when they only spend like $2 on concessions on average.
2 - Attention Theater Owners theater food is crap. At 16, a tub of popcorn, a day old hot dog, milk duds and a large soda, sounds like a meal. If you are older than 25 it sounds like you want to give yourself dysentery. How about upping the quality of the selections? There are a number of theaters, such as the Alamo Draft House, that already offer better food options and (gasp) alcoholic beverages at the theater. I'm pretty sure adults like those.
3 - The idea of Diminishing Returns - It is absolutely insane that for a premium movie ticket in los angeles is 25 dollars (3D, IMAX). The only thing that seems to be out pacing the price increases at the movie theaters is the price of gasoline. I think the average movie ticket price in the US is somewhere around 8 dollars, but as a California resident I haven't paid that at a regular movie theater since 1998. In any case making raising prices on tickets is not the answer. Eventually the price will be so high that people won't come to the theater. People go to the movies for cheap entertainment and to get away from their home and personal troubles. When the price of a single ticket is about what the average person spends on food for a single day, that's adding to troubles.
1 - Hollywood seems to hate adults. Most of the movies made for gigantic budgets today are for the 14-25 age range. If you are over 30 stay the fuck at home - is basically what they are saying. Which is not really true, there are a handful of films throughout the year that are aimed at adults. The article above makes an interesting point about baby boomers who are the most film educated generation and would probably turn out in droves if there was a little more variety in the theater samplings.
A theater owner argued that why would I program a movie for adult when they only spend like $2 on concessions on average.
2 - Attention Theater Owners theater food is crap. At 16, a tub of popcorn, a day old hot dog, milk duds and a large soda, sounds like a meal. If you are older than 25 it sounds like you want to give yourself dysentery. How about upping the quality of the selections? There are a number of theaters, such as the Alamo Draft House, that already offer better food options and (gasp) alcoholic beverages at the theater. I'm pretty sure adults like those.
3 - The idea of Diminishing Returns - It is absolutely insane that for a premium movie ticket in los angeles is 25 dollars (3D, IMAX). The only thing that seems to be out pacing the price increases at the movie theaters is the price of gasoline. I think the average movie ticket price in the US is somewhere around 8 dollars, but as a California resident I haven't paid that at a regular movie theater since 1998. In any case making raising prices on tickets is not the answer. Eventually the price will be so high that people won't come to the theater. People go to the movies for cheap entertainment and to get away from their home and personal troubles. When the price of a single ticket is about what the average person spends on food for a single day, that's adding to troubles.
No comments:
Post a Comment